The Brand

LORENA SARAVIA is a contemporary women’s couture brand launched in Mexico City in 2010. The seven-year-old label opened in 2014.The brand is designed for the contemporary woman, giving her the flexibility she needs for her daily lifestyle. Relaxed silhouettes and timeless elegance reflect the brand’s signature style. Lorena earned her own degree in fashion at the Felicidad Duce University of Design and Fashion in Barcelona, Spain. Before creating her own firm, she worked and collaborated with important fashion brands such as: Bread and Butter Barcelona, Gstar – Raw and the famous Mexican designer Macario Jiménez. The success of Lorena Saravia has been transferred to the design of corporate attire for relevant groups such as CitiBanamex, Aeromexico and Four Seasons.